The good written essay is your ticket to study in the best university you want. Its primary goal is to sell yourself, to convince the business school that you are the person who is worthy to study in it and with which the school will have “fit”. I will not try to embrace the immensity, but simply describe the approach that our service has developed.
The first step is to understand the qualities that the school is looking for in the enrollees. Besides, of course, the topics / questions of the essay and various literature, I used two sources.
- The site of the school to get a general idea, since usually the language there is rather foggy.
• Forms for recommendations that can be downloaded from the schools’ websites (the recommendations themselves are filled online and there is no access for students, but there is usually an empty pdf form there just in case). In them, the school asks to evaluate the applicant on a number of criteria. Most schools are looking for the same thing – leadership, analytical skills, capacity for learning, integrity, initiative, etc. etc., but there are also differences.
The second step is to understand what misperceptions the school might have regarding you. This is especially true for consultants, investment bankers and representatives of other professions, which are often labeled.
The third step is the most interesting. It is necessary to carry out a full inventory of your life, to scroll it before your eyes, to understand what episodes from it can most clearly emphasize the necessary qualities and are simply interesting and unusual, will allow you to stand out from the crowd.
The fourth step is to find your answers to the main questions: “Why MBA?” and “Why this school?”. To any extent, they will be asked by any school. And we must understand that schools can look for people with different goals. If you write that you want to start a high-tech start-up in Silicon Valley, then it’s closer to Stanford, and if you want to become a CEO, it’s probably closer to Harvard. However, usually the answers to these questions by the time the writing of the essay is already known. Well, after that, roughly plan what to write in each essay, and write, edit, show to friends, edit, edit …
The “catchy” beginning
One of the most useful tips I’ve used is to make the first sentence or paragraph of the essay interesting, “catchy”. So that a person immediately interested. Sometimes for this you need to come up with an interesting “frame” for the main part. It’s amazing how much the essay looks better after that, well, the admission committee can immediately tick the “creativity” box. You do not have to do this in every essay, but you always have to try.
Language of the essay
Another interesting question is how ideal English should be in the essay. Of course, we are not talking about gross spelling mistakes, but simply about the of some phrases for the ear of native speakers. I heard two opinions. First, since admissions know that an essay was written by a foreigner, too pure English can arouse the suspicion that the essays are not written independently. Second – that if the language is not perfect, admissions might think “what a strange person – he knows that he competes with the best of the best and is too lazy to give proofreading.” The easiest and cheapest way is to show an essay to a native speaker. If there is no such person, you can use paid services on the Internet – send an essay to the service essay writer, pay a card and get the edited version within 24-48 hours. Usually two packages of essays in HBS and Wharton cost around two hundred dollars. HBS did an excellent job – with a minimal change, they corrected the grammar. But I did not recognize my essays in Wharton after their “proofreading”. Therefore, you should always recheck it again to avoid unpleasant situations in the future.