Nikon to Raise Prices in Response to Trump Tariffs Starting June 23

Nikon just confirmed that starting June 23, 2025, US customers can expect to pay higher prices for its products.

The Japanese company behind some of the world’s most popular cameras and imaging equipment is raising prices in response to newly imposed U.S. tariffs by President Donald Trump’s administration.

In a statement released by Nikon USA, the company said the price hike is a direct result of the evolving trade situation between the U.S. and Japan. “Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025. We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions.”

The new pricing will apply across Nikon’s range, including DSLRs, mirrorless cameras, lenses, and other optical gear. This comes after the U.S. implemented a 10% baseline tariff on imports from most countries, Japan included. In response, Japan is set to hit U.S. goods with a 24% reciprocal tariff, currently under a 90-day suspension that ends in early July.

What does this mean for customers? If you’ve been eyeing a Nikon Z8 or considering upgrading your lens kit, it might be smart to buy before June 23. Nikon says that customers with questions about their current or upcoming orders should reach out to authorized retailers. For orders placed directly on NikonUSA.com, the company recommends contacting support via their official contact page.

The brand emphasizes that this wasn’t a decision taken lightly. “We remain committed to providing the highest quality imaging products and value to our customers,” the statement said. Nikon also pointed out that they’re trying to minimize the impact as much as possible. Still, with tariffs in place, the added cost is being passed down to the end user.

This situation puts Nikon in a tough spot. They’re competing with other camera manufacturers like Canon, Sony, and Fujifilm, all of whom may also face similar cost challenges if the trade tensions continue. So far, Nikon is one of the first big names in the imaging sector to publicly announce a price change due to the Trump tariffs.

For photographers, hobbyists, and professionals alike, this is more than just a minor price bump. It’s a reminder that global trade policies have a direct impact on consumer costs, even for gear you buy at your local store or online.

If you’re in the market for a Nikon product, now’s the time to act. Once the new pricing kicks in, there’s no telling if or when Nikon might roll back the increase. Whether you’re buying your first camera or upgrading a pro kit, the Nikon price hike is coming fast.