Snack Wrap Returns to McDonald’s Menu in 2025
McDonald’s will add back the fan-favorite Snack Wrap in 2025; this marks its highly-anticipated return to the menu after nearly a decade of absence.
The announcement was made by U.S. president Joe Erlinger on “Good Morning America,” sending excited fans into a frenzy throughout Michigan and farther afield. A comeback would soon follow for the iconic Snack Wrap, although the date is still secret due to competitive reasons.
Why Did McDonald’s Remove Snack Wraps?
The Snack Wrap was launched in 2006 but, due to operational challenges, it was taken off the menu in 2020. Franchisees often found the preparation process tedious, which increased waiting time. Even after being taken off the menu, calls for its return are high, especially from loyal consumers who valued the taste and convenience it offered.
Why the Snack Wrap is a Big Deal
The Snack Wrap was a cult hit due to its combination of simplicity and flavor, all in one quick and satisfying bite. Social media is abuzz with fans calling for its return, mostly with its classic flavors: Ranch, Honey Mustard, BBQ, and the Original. The buzz following this announcement just goes to show how the menu item will truly resonate with McDonald’s die-hard customers.
Will Other Countries Bring Back Snack Wraps?
Interestingly, while Snack Wraps disappeared from U.S. menus, they remained available in several international markets, including Canada and the United Kingdom. This global presence has kept the item alive for fans traveling abroad, further fueling demand for its stateside return.
McValue Menu Launch
Along with the Snack Wrap, McDonald’s is launching the McValue menu on January 7, 2025. The platform will include options such as the $5 Meal Deal and a new “Buy One, Add One for $1” offer, in which customers can mix and match popular items like the Sausage McMuffin, Double Cheeseburger, and Chicken McNuggets. The McValue menu adds to McDonald’s push for affordable and customizable meals.
Returning Favorites
Besides the Snack Wrap, McDonald’s has brought back other nostalgia-inducing menu items. The McRib returned on December 3, 2024, for a limited time, and the holiday pies are back to ring in the holiday cheer. Both tap into consumer nostalgia to fuel enthusiasm toward the new year’s menu expansions.
How to Get the Deals
The returning Snack Wrap will first hit McDonald’s outlets in Michigan, starting early in 2025. Detailed information concerning locations and the release can be viewed on McDonald’s official website. This move forms part of a broader effort aimed at rejuvenating consumer interest in timeless menu products.
